detour to delight

Detour to Delight is a travel campaign rebranding Cayucos as the perfect rest stop along California’s Highway One. Deliverables included a poster, brochure, and a mock social media profile with supporting posts. The campaign centers on encouraging spontaneous exploration, combining relaxing and enticing visuals with informative, traveler-friendly content. It positions Cayucos as a coastal escape highlighting both its potential for adventure and its sleepy beach town vibes. The campaign offers local hikes, cafes, shops, and beaches as reasons to take the scenic detour.